“The one thing we can do is not be afraid. It'll piss off everyone who wants us to be afraid — but then now everyone who's not afraid has the power” – Marquel With that single quote, Marquel defines the pulse behind his latest music video, BUR — a defiant musical and visual statement about breaking free from fear, control, and the invisible chains we inherit from trauma and circumstance.
The cinematic short, released under What Happens On Earth, pushes boundaries both emotionally and technically. Using FaceFusion and AI-powered visual storytelling, Marquel transforms himself through surreal layers of distortion and identity — creating a world that feels both human and dream-like, a reflection of this generation’s battle between truth and illusion.
In one of the video’s most talked-about moments, an AI-generated "Jefferey Epstien" appears — a haunting digital embodiment of power and manipulation. "Epstien is really a symbol of fear and this video is about confronting that fear. Through this confrontation, BUR challenges the audience to look directly at the face of control and choose courage instead.
While many artists use AI as a gimmick, BUR wields it like a weapon of truth. Every glitch, mask, and morphing frame carries emotional weight — each one telling the story of how Marquel confronted his trauma. The result is part short film, part inner revolution.
Produced under the visionary banner of What Happens On Earth, and supported by Marquel’s broader creative house 420 Live Entertainment, BUR stands as a visual rebellion — a reminder that fear only has power if we let it. You can follow him on socials at @itsmarquel on tiktok and instagram
